Thanks, Buzzfeed!

I didn't see it coming. Everything was nice and quiet, January-style. I was out of town attending work meetings for my day job when I got the Etsy notification: 

"Kudos, one of your listings is getting a lot of views!"

Huh? But it's the middle of January. And it's a Monday afternoon. What is going on here? A quick view of my Etsy stats showed Buzzfeed as the primary referring site. Well, that's interesting. 

It didn't take me long to figure out the source of all those clicks:

I absolutely love the title of the post: 
19 Completely Fucking Exquisite Pieces Of Jewelry For Your Best Friend Who Curses A Lot

And the brilliant subtitle:
Goddamn, these shits are fucking elegant as hell.

My Lofted Designs secret swear ring was featured as #9 on the list of 19, with the caption "Because there are just some things you can't say quite so obviously to your in-laws." So true.

People have asked me what I did to be featured in this brilliant post, and I tell them the truth: "Your guess is as good as mine." Honestly, I think I got lucky with one of those right-place-at-the-right-time scenarios. I haven't been doing any paid advertising (not even sponsored Facebook posts or promoted Etsy listings). I semi-regularly post Instagram pics and Facebook and Twitter updates, but I think the real key is having a unique and clever product with an optimized shop and listing, and decent photos. 

And really, if my diverse shop featuring seaglass necklaces, pet tags, button earrings and other random items is lucky enough to be recognized for one single product, I'm pretty fucking glad it's this one. I'm very proud of this ring design and its therapeutic properties that will hopefully help people all around the world deal with shitty bosses, rude customers and the like.

I'd like to send a shout out to Nora Whelan for recognizing greatness when she sees it and for coming up with such an incredibly inspired list.

Now it's back to the jewelry bench to make more of these fuckers. Thanks to everyone who has placed an order! I'm filling them as quickly as possible.