Thanks, Buzzfeed!

I didn't see it coming. Everything was nice and quiet, January-style. I was out of town attending work meetings for my day job when I got the Etsy notification: 

"Kudos, one of your listings is getting a lot of views!"

Huh? But it's the middle of January. And it's a Monday afternoon. What is going on here? A quick view of my Etsy stats showed Buzzfeed as the primary referring site. Well, that's interesting. 

It didn't take me long to figure out the source of all those clicks:

I absolutely love the title of the post: 
19 Completely Fucking Exquisite Pieces Of Jewelry For Your Best Friend Who Curses A Lot

And the brilliant subtitle:
Goddamn, these shits are fucking elegant as hell.

My Lofted Designs secret swear ring was featured as #9 on the list of 19, with the caption "Because there are just some things you can't say quite so obviously to your in-laws." So true.

People have asked me what I did to be featured in this brilliant post, and I tell them the truth: "Your guess is as good as mine." Honestly, I think I got lucky with one of those right-place-at-the-right-time scenarios. I haven't been doing any paid advertising (not even sponsored Facebook posts or promoted Etsy listings). I semi-regularly post Instagram pics and Facebook and Twitter updates, but I think the real key is having a unique and clever product with an optimized shop and listing, and decent photos. 

And really, if my diverse shop featuring seaglass necklaces, pet tags, button earrings and other random items is lucky enough to be recognized for one single product, I'm pretty fucking glad it's this one. I'm very proud of this ring design and its therapeutic properties that will hopefully help people all around the world deal with shitty bosses, rude customers and the like.

I'd like to send a shout out to Nora Whelan for recognizing greatness when she sees it and for coming up with such an incredibly inspired list.

Now it's back to the jewelry bench to make more of these fuckers. Thanks to everyone who has placed an order! I'm filling them as quickly as possible.

This Needs No Explanation

Happy Etsy-versary To Lofted Designs

I don't know how this happened, but in the blink of an eye five years has passed. That's right. Lofted Designs has been on Etsy for five years! This may seem trivial to most of you, but to me it's absolutely amazing.

I opened the shop on a whim, never dreaming it would turn into anything lasting, and thanks to all of you—my loyal supporters, customers, readers and fans—I'm still making new things, selling my original creations and finding time to enjoy this creative outlet and expensive little hobby of mine.

Etsy has been good to me. It has allowed me to reach customers worldwide who would have never found me otherwise. I've sold my jewelry and pet tags (including lots of custom orders) to people all over the United States, Canada, Australia, the UK, New Zealand, Norway, Italy, Russia, Taiwan, Singapore, Finland, South Africa, Brazil, and many others. And it's still a rush to receive an international order, even after five years.

Other recent and exciting milestones:

• Hit my 500th sale on Etsy this year, and am now closing in on 600!
• Surpassed 400 followers on Facebook!
• Amassed over 500 followers on Twitter!
• Lofted Designs joined Instagram!
• Soon to be featured in a well-known magazine (more on that soon)!

Over the past five years, I've been constantly trying to improve my shop. Slowly, but surely, I've been optimizing my listings and trying to improve my photography. In 2013, I enhanced my About page to include behind-the-scenes photos and some insights about my process. I've also been an active participant in several Etsy teams, especially the supportive and innovative group Etsy MaineTeam — home to the some of the most creative folks you can imagine.

One area for improvement, and something to work on in year six: listing new items. Right now, I have nearly 50 new items in stock that are not listed on Etsy: rings, earrings, necklaces, bracelets and more. During the coming year, I'll try to be better about keeping my shop reflective of my current creative direction.

What suggestions do you have for me? I'm all ears. And thanks again for your support over the past five years!